💬 DM Sales That Work: Turn Messages Into Money
💬 DM Sales That Work: Turn Messages Into Money
How to ethically close sales in the DMs — without sounding like a scammer.
We’ve all gotten those DMs:
“Hey boss, I help entrepreneurs 10x their income. Wanna hop on a quick call?”
“I see you’re into business — I’ve got an opportunity you’ll love.”
🚨 Unsolicited. Unclear. Uninspired.
And worst of all? They never work.
But what if we flipped the script?
What if your DMs actually built trust, opened conversations, and led to real sales — without ever being pushy?
Let’s break down how to do DM sales the right way — especially if you’re a creator, affiliate marketer, or service provider.
❌ Why Most DM Sales Fail
Here’s what turns people off instantly:
◾ 🚫 Copy-paste scripts
◾ 🚫 No personalization
◾ 🚫 Pitching in the first message
◾ 🚫 No value, just vibes
◾ 🚫 Desperation disguised as “enthusiasm”
That’s spam. And your audience can smell it.
The good news? There’s a better way.
✅ DM Sales That Actually Convert Start With a Strategy
Let’s simplify it into a 3-phase framework:
🧲 1. Attract (They see you as valuable)
◾ Show up with useful, clear content
◾ Optimize your bio: say who you help and how
◾ Make your posts and stories “invitation-based” (e.g., “DM me ‘EBOOK’ for the free guide”)
💡 You’re pulling people in — not pushing yourself into their inbox.
💬 2. Engage (Start real conversations)
Don’t pitch right away. Just connect.
Start with:
◾ “Hey! Thanks for checking out my story/post. What caught your attention?”
◾ “I saw your comment about struggling with XYZ — wanna chat about that?”
◾ “I noticed you downloaded the freebie — curious how it’s going so far?”
This feels natural, not salesy.
Now you’re in a real conversation — not a cold pitch.
💼 3. Offer (Only when it fits)
When they express a clear need or interest, and you genuinely have a solution, it’s time to invite.
💬 Try:
“Would it be helpful if I shared something I use that could solve that?”
“I’ve got a quick guide/course/tool that helped me with the same thing — want the link?”
“Want me to break down how this works for you?”
🎯 The goal is permission-based selling — not pushing a link and running.
🧠 Quick Copy Tips for Your DMs
Here’s how to write like a real human that still sells:
DMs are not emails. Stick to 1–2 lines per message.
“Hey Leila, saw your post about burnout — I’ve been there.”
“What’s your biggest challenge with writing content right now?”
“Here’s a free checklist I use — it might help you too.”
That builds so much goodwill — and makes the sale feel natural later.
📲 CTA Examples That Work in DMs
Instead of saying:
“Wanna buy my thing?”
Try:
🟢 “Would it be helpful if I sent you a breakdown of how I do it?”
🟢 “If you want, I can send over a free resource to help you out.”
🟢 “No pressure — but I do have something that fits what you’re describing.”
These open the door — they don’t slam it.
🙅♀️ Don’t Make This Mistake:
Don’t go from “Hi” to “Here’s the link.”
That’s like walking up to a stranger and proposing marriage.
It’s not bold. It’s weird.
Instead, build context first.
The sale is the result of a good conversation — not the goal of the first message.
📌 DM Templates You Can Steal:
“Hey! Saw you grabbed the free guide on X. Let me know if you have questions — happy to help!”
“Hi Sarah! Appreciate you commenting on my post about freelancing. What’s your experience with it so far?”
“Sounds like you’re juggling a lot right now. Would it help if I shared a system that made this easier for me?”
“Totally optional, but I’ve got something that might solve this for you. Want me to send the link?”
🚀 Action Steps to Try Today:
◾ Post a story with an invitation CTA (e.g., “DM me ‘CHECKLIST’”)
◾ DM 3 people who engaged with your content — just say thanks and start a convo
◾ Audit your past DMs — are they value-first or pitch-first?
💬 Final Thought: DMs = Digital Relationships
Selling in the DMs isn’t about being slick.
It’s about:
◾ Listening well
◾ Serving first
◾ Offering when it fits
◾ Letting people say no without pressure
That’s how you turn messages into money — without turning people off.